Monday, September 16th
09:30 – 18:00
Enterprise Design connects customer-centric product and service development to the enterprise transformation required to deliver. In this one day seminar, you will learn the basics of the Enterprise Design Framework, and how to apply its component tools to run innovation and transformation initiatives in your own or client organization.
Learn how Enterprise Design helps you to understand the structure and the stakeholders in an organization to increase the impact of design, find new business opportunities, and enable delivery on value propositions. This will help you and your team addressing the change required, and enabling your enterprise to deliver on your design.
Design initiatives have to go beneath the surface of design visions, product concepts and service blueprints. Design teams have to start connecting their outcomes to the world of the running enterprise. We’ll show you how to use the Enterprise Design Stack to make the enterprise itself subject to your design approach, and introduce strategy, organization and operations perspectives into your design process.
Any product or design initiative fits into the overall customer journey and the offering of the enterprise. By connecting your to experience, service and product design to aspects of enterprise delivery, you will identify the crucial links to make your designs actually happen: roles, processes and capabilities, IT landscape and technology, relationships to ecosystem actors.
Learn how to introduce a design perspective to innovate and initiate changes in your enterprise. You will also learn how deep knowledge of the enterprise/business architecture is used to work with constraints and opportunities, guiding you and your team to a solution that is possible to deliver in your current enterprise.
To navigate the enterprise, we will use the Enterprise Design Stack combined with a Milky Way enterprise map. It will help you take the next step to create faster innovation and change. A change grounded in your business situation.
We'll show how Enterprise Design Sprints are a fast, workable approach to innovate and transform the whole business (not only IT). You will also experience how powerful the design methods are to really understand customer needs and create empathy for the users, both external customers and the employees. The Enterprise Design Sprint enables us to go from the big picture, to details and back to the big picture again: making the links visible, tracing performance and decisions, and engaging stakeholders.
Over the course of the day, we will share with the other track for inspiration and exchanging perspectives.