Seminar: Getting Started with Enterprise Design by EDA (optional)

Monday, September 16th
09:30 – 18:00

Enterprise Design connects customer-centric product and service development to the enterprise transformation required to deliver. In this one day seminar, you will learn the basics of the Enterprise Design Framework, and how to apply its component tools to run innovation and transformation initiatives in your own or client organization.

Track 1: Scaling Strategic Design for Enterprise Level Impact

designed for Service, Product, UX Designers, Design Thinking and Innovation Experts

Learn how Enterprise Design helps you to understand the structure and the stakeholders in an organization to increase the impact of design, find new business opportunities, and enable delivery on value propositions. This will help you and your team addressing the change required, and enabling your enterprise to deliver on your design.

Design initiatives have to go beneath the surface of design visions, product concepts and service blueprints. Design teams have to start connecting their outcomes to the world of the running enterprise. We’ll show you how to use the Enterprise Design Stack to make the enterprise itself subject to your design approach, and introduce strategy, organization and operations perspectives into your design process.

Any product or design initiative fits into the overall customer journey and the offering of the enterprise. By connecting your to experience, service and product design to aspects of enterprise delivery, you will identify the crucial links to make your designs actually happen: roles, processes and capabilities, IT landscape and technology, relationships to ecosystem actors.

Topics covered:
  • Introduction to the complexity of medium and large enterprises and why design initiatives fail
  • Introduction to Strategic Enterprise Design – the core principles
  • What typical stakeholders they need to address and engage early to get buy-in
  • Addressing challenges enterprises face when implementing change
  • Identifying the links in enterprises and how to visualise this (journeys, blueprints, org charts, maps...) beyond standard design models
  • What implications new products or services have on the entire enterprise

Track 2: Running Enterprise Design Sprints for Faster Change

designed for Enterprise, Business and Process Architects, Business Analysts

Learn how to introduce a design perspective to innovate and initiate changes in your enterprise. You will also learn how deep knowledge of the enterprise/business architecture is used to work with constraints and opportunities, guiding you and your team to a solution that is possible to deliver in your current enterprise.

To navigate the enterprise, we will use the Enterprise Design Stack combined with a Milky Way enterprise map. It will help you take the next step to create faster innovation and change. A change grounded in your business situation.

We'll show how Enterprise Design Sprints are a fast, workable approach to innovate and transform the whole business (not only IT). You will also experience how powerful the design methods are to really understand customer needs and create empathy for the users, both external customers and the employees. The Enterprise Design Sprint enables us to go from the big picture, to details and back to the big picture again: making the links visible, tracing performance and decisions, and engaging stakeholders.

Topics covered:
  • Introduction to the Design Perspective and why operational transformations fall short of their expectations
  • Introduction to Strategic Enterprise Design – the core principles
  • Planning and running Enterprise Design Sprints for business impact
  • Using The Milky Way mapping technique to ensure that the new idea fits into your existing Enterprise and architecture
  • Translating mappings and models from stakeholder views to architecture and identifying need for transformation

Over the course of the day, we will share with the other track for inspiration and exchanging perspectives.

Ideal workshop participants will have had:
  • Some experience with enterprise transformations
  • Prior failures and successes to draw from and share with peers
  • Current desire for a breakthrough in their service/product design, customer/staff experience and internal capabilities